Crisis Communications
The need to communicate effectively is most acute at moments of crisis, when an organisation faces an issue threatening its reputation. It is at these times that media scrutiny is most intense and the pressure to provide a coherent response to unfolding circumstances is most pressing.
The Parys team has extensive experience of corporate communications in crisis situations. The team’s previous experience includes handling crisis communications situations for British Airways, Railtrack and the Lawn Tennis Association.
We advise clients on how to prepare for potential crises – devising reporting systems and crisis team structures to ensure effective information flow and rapid message delivery.
Parys stages crisis scenarios for clients to ensure systems are fit for purpose.