Story Development
Who? What? Where? When? Why?
It seems obvious, particularly to journalists. But it’s amazing how many corporate spokespeople are not prepared to handle the basics when dealing with the media.
Parys is committed to preparing clients properly. It could be a product launch, business strategy announcement or the overall corporate story. Parys has the experience to ensure your story stands up to scrutiny.
Typically this involves roundtable sessions with company management, following which Parys prepares a corporate storyboard, incorporating key messages and the evidence to substantiate and illustrate the story. Sessions can be tailored to include on-camera media coaching.